The history of the Japanese automobile brand Daihatsu, which specializes in the production of small, functional cars, has more than a hundred years. This automaker is a living legend in Japan, Daihatsu vehicles are known worldwide for their compactness and functionality. Daihatsu is jokingly called the largest manufacturer of small and compact cars. At first, cars of this brand made many people smile, but later, when compact Daihatsu cars began to appear en masse on the roads of Asian megacities, the compactness and unusual design no longer surprised anyone.
So, the history of a large manufacturer of small cars began in 1907, when a group of scientists from the University of Osaka founded the Hatsudoki Seizo Co. Ltd. The newly formed company specialized in the production of industrial engines, first on gas, and later on gasoline. Over the next 23 years, Hatsudoki Seizo Co. Ltd. produced exclusively industrial engines for land and water transport.
In 1930, the Japanese introduced their first automobile creation, and it is a stretch to call it a car, it was more of a three-wheeled creation. The feature of this three-wheeled vehicle was its ease of operation and affordable pricing, plus this auto-creation was subject to a minimum tax and perfectly maneuvered through the narrow Japanese streets.
The relative success of this model contributed to the expansion of the lineup with compact trucks. These trucks were not in demand, as the appropriate infrastructure was not developed. Japan in the 30s of the twentieth century was actively preparing for war, so the company Hatsudoki Seizo Co. Ltd received many orders from the military and opened another plant.
In 1937, the Japanese created their first four-wheeled compact car, which, alas, was not in demand. During the war and after the war, the Japanese continued to produce their products, but on a very small scale.
In 1957, a mini-truck called the Midget was exported. Despite the fact that visually it looked like a large scooter, it was in demand in America, and for Daihatsu it was a kind of breakthrough. A year later, the first four-wheeled Daihatsu truck appears and is popular. The success of previous models inspired developers to create new Daihatsu miniature cars. The lineup is expanding with vans, trucks, and of course passenger cars. Daihatsu begins to experiment with electric motors and the result of these experiments was the appearance of the Hijet Truck EV electric truck (although it was not launched into the series).
In 1966, Daihatsu conquered the British market with its Domino and Charade mini-cars and became super popular in Britain.
In 1967, Daihatsu signs a cooperation agreement with Toyota, in fact, this meant the transfer of the first company under the control of the second. Daihatsu officially became Daihatsu Motor Company in 1974.
The popularity of Japanese Daihatsu cars brought their diminutiveness, which fit well into the crowded eastern megacities.
In the second half of the 80s, the Japanese thought about the release of compact SUVs. Daihatsu's first all-wheel drive was the Taft. This car was equipped with a 1 liter petrol or 2.5 liter diesel engine.
Over time, such a model as Fourtrack appeared, in 1990 they released the Sportrack model (the result of cooperation with Asia Motor). But no matter how hard Daihatsu tried to compete in the field of SUVs with such giants as Toyota and Honda, at that time these efforts were in vain, and compact SUVs were not particularly in demand.
In 1985, Daihatsu opens an owl plant in China and also crosses the 10 million vehicle mark. In 1990, the sale of the updated Mira generation starts. Two years later, the outdated Opti model is replaced by the new Daihatsu Leeza.
A couple of years later, in Italy, together with Piaggio, the Japanese launch the Hijet model. In 1997, an interesting retro-style Daihatsu Opti Classic rolled off the assembly lines.
In the same year, the company celebrates its ninetieth anniversary and expands its lineup with such cars: Atrai Wagon, Naked, Mira Gino. As the new decade begins, Daihatsu is upgrading all of its production lines in Japan with a focus on sustainability. At the same time, the millionth copy of the Move model rolled off the assembly lines.
In 2002, the Copen roadster rolled off the assembly lines - stylish and modern.
As for the further history of Daihatsu, it is characterized by the release of successful and not very models.
Today, the Daihatsu automotive brand boasts a long history of constantly manufacturing and releasing new vehicles that are sold in more than 100 countries. Most Daihatsu cars are aimed at young people and active people who prefer to move around the streets of the metropolis in small but functional cars.
The Japanese company Daihatsu pays special attention to the use of innovative technologies in its vehicles in order to improve their safety. Daihatsu is a recognized world leader in the production of compact cars, which is a worthy competitor to Japanese and European manufacturers.
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